![](\"https:\/\/www.kibristurk.com\/images\/haberler\/2023\/12\/starbucksin-piyasa-degeri-20-gunde-12-milyar-dolardan-fazla-azaldi-1701884964.webp\")
<\/p>\n<\/p>\n
\u015eirketin hisseleri sat\u0131\u015f rakamlar\u0131n\u0131n ticari b\u00fcy\u00fcmede \u00f6nemli bir yava\u015flamaya i\u015faret etmesi nedeniyle bug\u00fcn TS\u0130 20.00 itibar\u0131yla y\u00fczde 1’den fazla de\u011fer kaybederken hisseler, 12 g\u00fcnle \u015firketin 1992’de ger\u00e7ekle\u015fen halka a\u00e7\u0131lmadan bu zamana kadarki en uzun d\u00fc\u015f\u00fc\u015f serisini g\u00f6rd\u00fc.<\/p>\n
\u015eirketin hisseleri, m\u00fc\u015fterilere promosyonlu \u00fcr\u00fcnlerin sunuldu\u011fu “K\u0131rm\u0131z\u0131 Kupa G\u00fcn\u00fc” olarak an\u0131lan ve ABD’de binlerce \u00e7al\u0131\u015fan\u0131n i\u015f b\u0131rakt\u0131\u011f\u0131 16 Kas\u0131m’dan beri y\u00fczde 10’dan fazla de\u011fer kaybetti.<\/p>\n
Starbucks’\u0131n piyasa de\u011feri, 20 g\u00fcnl\u00fck s\u00fcre\u00e7te 12 milyar dolardan fazla azalarak 110 milyar dolar\u0131n alt\u0131na geriledi.<\/p>\n
ABD’de Starbucks’\u0131n y\u00fczlerce \u015fubesinin \u00e7al\u0131\u015fanlar\u0131, 16 Kas\u0131m’da \u00e7al\u0131\u015fma \u015fartlar\u0131n\u0131n iyile\u015ftirilmesi talebiyle greve gitmi\u015fti.<\/p>\n
\u00d6te yandan, Starbucks’\u0131n, i\u015f\u00e7i sendikas\u0131n\u0131n X sosyal medya platformunda, “Filistin ile Dayan\u0131\u015fma!” payla\u015f\u0131m\u0131nda bulunmas\u0131n\u0131n ard\u0131ndan sendikay\u0131 dava etme karar\u0131 tart\u0131\u015fmalara neden olmu\u015ftu. \u015eirketin bu karar\u0131, sosyal medya platformlar\u0131ndaki eylem \u00e7a\u011fr\u0131lar\u0131yla birlikte bir dizi boykota yol a\u00e7m\u0131\u015ft\u0131.<\/p>\n
Bu arada, Starbucks \u0130cra Kurulu Ba\u015fkan\u0131 Laxman Narasimhan, Morgan Stanley K\u00fcresel T\u00fcketici ve Perakende Konferans\u0131’nda yapt\u0131\u011f\u0131 sunumda, \u00c7in’de toparlanman\u0131n beklendi\u011fi kadar olmad\u0131\u011f\u0131n\u0131 belirtmi\u015fti.<\/p>\n
Analistler, \u00c7in men\u015feli kahve zinciri Luckin Coffee’nin yo\u011fun taleple h\u0131zla b\u00fcy\u00fcmesinin \u00c7in’de Starbucks i\u00e7in rekabet bask\u0131s\u0131 olu\u015fturdu\u011funa i\u015faret ederek, Luckin ba\u015far\u0131l\u0131 olunca di\u011fer kahve zincirlerinin \u00c7in pazar\u0131na odaklanmas\u0131n\u0131n ABD’li \u015firketi zor duruma sokaca\u011f\u0131n\u0131 belirtti.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u015eirketin hisseleri sat\u0131\u015f rakamlar\u0131n\u0131n ticari b\u00fcy\u00fcmede \u00f6nemli bir yava\u015flamaya i\u015faret etmesi nedeniyle bug\u00fcn TS\u0130 20.00 itibar\u0131yla y\u00fczde 1’den fazla de\u011fer kaybederken hisseler, 12 g\u00fcnle \u015firketin 1992’de ger\u00e7ekle\u015fen halka a\u00e7\u0131lmadan bu zamana kadarki en uzun d\u00fc\u015f\u00fc\u015f serisini g\u00f6rd\u00fc. \u015eirketin hisseleri, m\u00fc\u015fterilere promosyonlu \u00fcr\u00fcnlerin sunuldu\u011fu “K\u0131rm\u0131z\u0131 Kupa G\u00fcn\u00fc” olarak an\u0131lan ve ABD’de binlerce \u00e7al\u0131\u015fan\u0131n i\u015f b\u0131rakt\u0131\u011f\u0131 16<\/p>\n","protected":false},"author":1,"featured_media":21267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-21266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi"],"yoast_head":"\n