![](\"https:\/\/www.kibristurk.com\/images\/haberler\/2024\/01\/kovid-19-salginiyla-baslayan-teknolojideki-donusumun-etkileri-devam-ediyor-1705241642.webp\")
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Kovid-19’la “uzaktan \u00e7al\u0131\u015fma”, “\u00e7evrim i\u00e7i ileti\u015fim” ve “e-ticaret” gibi kavramlar art\u0131k insan hayat\u0131n\u0131n bir par\u00e7as\u0131 haline gelirken, bulut hizmetleri, video konferans ve \u00e7evrim i\u00e7i hizmet veren \u00e7ok say\u0131da platformun da benimsenmesi h\u0131zland\u0131.<\/span><\/span><\/span><\/span><\/p>\n D\u00fcnya \u00e7ap\u0131nda ya\u015fanan kapanma ve sosyal mesafe uygulamalar\u0131 da internet kullan\u0131m\u0131n\u0131 h\u0131zla art\u0131rd\u0131. Teknoloji \u015firketleri ya\u015fanan bu art\u0131\u015fla ortaya \u00e7\u0131kan yeni kitleler ve kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131 nedeniyle yenilikler konusunda daha fazla \u00e7al\u0131\u015fmalar yapmaya ba\u015flad\u0131.<\/span><\/span><\/span><\/span><\/p>\n \u00d6te yandan, salg\u0131nla d\u00fc\u015fen talebin ard\u0131ndan ekonomilerin a\u00e7\u0131lmas\u0131yla y\u00fckselen talep ve bunu takip eden enflasyondaki h\u0131zl\u0131 art\u0131\u015f da teknoloji alan\u0131nda ya\u015fanan “patlay\u0131c\u0131 b\u00fcy\u00fcmeyi” frenleyen bir unsur olarak \u00f6n plana \u00e7\u0131k\u0131yor.<\/span><\/span><\/span><\/span><\/p>\n Enflasyonu dizginlemek isteyen merkez bankalar\u0131 faiz art\u0131\u015flar\u0131n\u0131 h\u0131zland\u0131r\u0131p ekonomileri so\u011futmak i\u00e7in ad\u0131mlar atarken, \u015firketler de ekonomideki yava\u015flamaya ayak uydurabilmek i\u00e7in \u00f6zellikle 2023’te on binlerce \u00e7al\u0131\u015fan\u0131 i\u015ften \u00e7\u0131kartmak zorunda kald\u0131.<\/span><\/span><\/span><\/span><\/p>\n Kovid-19’un teknoloji alan\u0131ndaki etkisi hala devam etse de teknoloji \u015firketleri, pazar doygunlu\u011fu, insanlar\u0131n gizlilik kayg\u0131lar\u0131, buna ba\u011fl\u0131 olarak kullan\u0131c\u0131 davran\u0131\u015f\u0131ndaki de\u011fi\u015fiklikler ve yeni reg\u00fclasyonlar gibi zorluklarla gelecek d\u00f6nemde ba\u015f etmek zorunda kalacak.<\/span><\/span><\/span><\/span><\/p>\n -Toplant\u0131lar dijital ortama ta\u015f\u0131nd\u0131<\/span><\/span><\/span><\/span><\/p>\n \u00c7evrim i\u00e7i toplant\u0131lar ve g\u00f6r\u00fc\u015fmeler, salg\u0131n d\u00f6neminde pop\u00fclerli\u011fi h\u0131zla artan uygulamalar aras\u0131nda yer al\u0131yor. ABD merkezli Zoom \u015firketi s\u00f6z konusu art\u0131\u015fta en \u00e7ok \u00f6n plana \u00e7\u0131kan \u015firketlerin ba\u015f\u0131nda geldi.<\/span><\/span><\/span><\/span><\/p>\n Zoom’un kullan\u0131c\u0131 say\u0131s\u0131 Aral\u0131k 2019’daki 10 milyon seviyesinden Nisan 2020’de 300 milyona \u00e7\u0131karken, \u015firketin piyasa de\u011feri de salg\u0131n d\u00f6neminde 100 milyar dolar\u0131n \u00fczerine y\u00fckseldi.<\/span><\/span><\/span><\/span><\/p>\n Ancak artan rekabet ve insanlar\u0131n k\u0131smen ofislerine d\u00f6nmeye ba\u015flamas\u0131yla \u015firket s\u00f6z konusu b\u00fcy\u00fcme rakamlar\u0131n\u0131 s\u00fcrd\u00fcremezken, \u015firketin piyasa de\u011feri de 2023 sonu itibar\u0131yla 20 milyar dolara kadar geriledi.<\/span><\/span><\/span><\/span><\/p>\n Zoom’un yan\u0131 s\u0131ra Microsoft Teams ve Google Meet gibi di\u011fer platformlarda da \u00f6nemli kullan\u0131c\u0131 art\u0131\u015flar\u0131 ya\u015fan\u0131rken, artan rekabetle g\u00f6r\u00fcnt\u00fc ve ses kalitesini y\u00fckseltecek giri\u015fimlerde de art\u0131\u015f g\u00f6r\u00fcld\u00fc.<\/span><\/span><\/span><\/span><\/p>\n \u00d6te yandan, kullan\u0131m kolayl\u0131\u011f\u0131yla h\u0131zla artan \u00e7evrim i\u00e7i toplant\u0131lar ve g\u00f6r\u00fc\u015fmeler, ofis kullan\u0131m\u0131, \u00e7al\u0131\u015fan \u00fcretkenli\u011fi ve ula\u015f\u0131m \u00fczerindeki etkileriyle \u00e7al\u0131\u015fma ve “hibrit \u00e7al\u0131\u015fma” modelleriyle istihdam konular\u0131 \u00fczerinde de de\u011fi\u015fimler yaratt\u0131.<\/span><\/span><\/span><\/span><\/p>\n Konferanslar\u0131n ve g\u00f6r\u00fc\u015fmelerin yan\u0131 s\u0131ra dijital ortama ta\u015f\u0131nan bir ba\u015fka sekt\u00f6r de sinema ve diziler olurken, Netflix, HBO ve Disney gibi yay\u0131n platformlar\u0131n aboneli\u011fe dayal\u0131 \u00f6deme modellerinde \u00f6nemli art\u0131\u015flar ya\u015fand\u0131.<\/span><\/span><\/span><\/span><\/p>\n -E-ticaret h\u0131zla yay\u0131ld\u0131<\/span><\/span><\/span><\/span><\/p>\n Kovid-19 salg\u0131n\u0131 d\u00f6neminde fiziksel ma\u011fazalar\u0131n kapanmas\u0131ndan en fazla fayda sa\u011flayan sekt\u00f6r e-ticaret oldu, t\u00fcketicilerin g\u0131dadan elektroni\u011fe hemen hemen t\u00fcm al\u0131\u015fveri\u015fleri i\u00e7in internete y\u00f6nelmesi s\u00f6z konusu platformlarda h\u0131zla b\u00fcy\u00fcme ve gelirlerde kayda de\u011fer art\u0131\u015f ya\u015fanmas\u0131na yol a\u00e7t\u0131.<\/span><\/span><\/span><\/span><\/p>\n K\u00fcresel \u00f6l\u00e7ekte Amazon ve Shopify gibi e-ticaret \u015firketleri pop\u00fclerliklerini art\u0131r\u0131rken, T\u00fcrkiye’de de Getir gibi \u015firketler i\u00e7 pazarda ya\u015fad\u0131klar\u0131 b\u00fcy\u00fcmeyle yurt d\u0131\u015f\u0131nda da \u00e7ok say\u0131da \u00fclkede faaliyet g\u00f6stermeye ba\u015flad\u0131.<\/span><\/span><\/span><\/span><\/p>\n Ba\u015fta ya\u015fl\u0131lar ve k\u00fc\u00e7\u00fck yerle\u015fim yerlerinden yeni milyonlarca kullan\u0131c\u0131 da e-ticaret al\u0131\u015fkanl\u0131\u011f\u0131 edindi, b\u00f6ylece m\u00fc\u015fteri kitlesini b\u00fcy\u00fcten e-ticaret \u015firketleri potansiyel pazarlar\u0131n\u0131 geni\u015fletme \u015fans\u0131na eri\u015fti.<\/span><\/span><\/span><\/span><\/p>\n S\u00f6z konusu b\u00fcy\u00fcme ayn\u0131 zamanda hem teknoloji hem de lojistik sekt\u00f6rlerinde yeni istihdam yaratarak ekonomik b\u00fcy\u00fcmeye ve toparlanmaya katk\u0131da bulunurken, internetten al\u0131\u015fveri\u015f, elektronik c\u00fczdanlar, mobil ve temass\u0131z \u00f6demeler gibi dijital \u00f6deme y\u00f6ntemlerine y\u00f6nelik talebi ve yat\u0131r\u0131mlar\u0131 da art\u0131rd\u0131.<\/span><\/span><\/span><\/span><\/p>\n Vir\u00fcs\u00fcn fiziksel temas yoluyla yay\u0131lmas\u0131na ili\u015fkin endi\u015feler temass\u0131z \u00f6deme kartlar\u0131, mobil c\u00fczdanlar ve QR kodlar gibi \u00f6deme y\u00f6ntemlerine y\u00f6nelik talebi art\u0131rd\u0131, perakende, hizmet sekt\u00f6r\u00fc ve toplu ta\u015f\u0131malarda da bu t\u00fcr sistemler giderek yayg\u0131nla\u015ft\u0131.<\/span><\/span><\/span><\/span><\/p>\n -Teknolojideki h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcm endi\u015feleri beraberinde getirdi<\/span><\/span><\/span><\/span><\/p>\n Salg\u0131n d\u00f6neminde teknoloji alan\u0131nda ya\u015fanan h\u0131zl\u0131 d\u00f6n\u00fc\u015f\u00fcm, veri gizlili\u011fi ve \u00e7evrim i\u00e7i g\u00fcvenli\u011fine y\u00f6nelik endi\u015feleri art\u0131r\u0131rken, \u015firketlerin toplad\u0131\u011f\u0131 veriler ve siber tehditlerle ilgili sorular \u00f6n plana \u00e7\u0131kmaya ba\u015flad\u0131.<\/span><\/span><\/span><\/span><\/p>\n H\u00fck\u00fcmetler de bu endi\u015feler nedeniyle daha s\u0131k\u0131 d\u00fczenlemelere ba\u015fvurdu. Verilerin korunmas\u0131 ve kullan\u0131c\u0131 gizlili\u011fi gibi konular art\u0131k g\u00fcndemde daha fazla yer al\u0131yor.<\/span><\/span><\/span><\/span><\/p>\n Apple, Meta, Amazon, Google ve Microsoft gibi \u015firketlerin tekel yaratma potansiyelleri de \u00e7e\u015fitli riskler yarat\u0131yor. Rekabetin ve se\u00e7eneklerin azalma ihtimali de yine artan bir s\u0131kl\u0131kla tart\u0131\u015f\u0131lan konular aras\u0131nda bulunuyor.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Kovid-19’la “uzaktan \u00e7al\u0131\u015fma”, “\u00e7evrim i\u00e7i ileti\u015fim” ve “e-ticaret” gibi kavramlar art\u0131k insan hayat\u0131n\u0131n bir par\u00e7as\u0131 haline gelirken, bulut hizmetleri, video konferans ve \u00e7evrim i\u00e7i hizmet veren \u00e7ok say\u0131da platformun da benimsenmesi h\u0131zland\u0131. D\u00fcnya \u00e7ap\u0131nda ya\u015fanan kapanma ve sosyal mesafe uygulamalar\u0131 da internet kullan\u0131m\u0131n\u0131 h\u0131zla art\u0131rd\u0131. Teknoloji \u015firketleri ya\u015fanan bu art\u0131\u015fla ortaya \u00e7\u0131kan yeni kitleler ve<\/p>\n","protected":false},"author":1,"featured_media":26344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"yoast_head":"\n