{"id":63556,"date":"2024-09-20T00:00:00","date_gmt":"2024-09-19T21:00:00","guid":{"rendered":"https:\/\/kibrisdakik.com\/index.php\/2024\/09\/20\/doyuyodan-yurt-disina-sube-atagi\/"},"modified":"2024-09-20T00:00:00","modified_gmt":"2024-09-19T21:00:00","slug":"doyuyodan-yurt-disina-sube-atagi","status":"publish","type":"post","link":"https:\/\/kibrisdakik.com\/?p=63556","title":{"rendered":"Doyuyo\u2019dan yurt d\u0131\u015f\u0131na \u015fube ata\u011f\u0131"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i.dunya.com\/storage\/files\/images\/2024\/09\/19\/sofra-pioi_cover.jpg\" \/><\/p>\n<div>\n<p><strong>Mehmet Hanifi G\u00dcLEL<\/strong><\/p>\n<p>Yeme i\u00e7me sekt\u00f6r\u00fcn\u00adde faaliyet g\u00f6steren \u00e7\u0131t\u0131r tavuk markas\u0131 Doyuyo, yeni d\u00f6nemde yurt d\u0131\u015f\u0131nda Rusya ve Azerbay\u00adcan\u2019a \u015fube ata\u011f\u0131na ge\u00e7iyor.<\/p>\n<p>Halihaz\u0131rda 1\u2019i Dubai\u2019de 49\u2019u ise T\u00fcrkiye\u2019de olmak \u00fczere 50 \u015fubelerinin bulundu\u011fu\u00adnu aktaran Doyuyo Y\u00f6netim Kurulu Ba\u015fkan\u0131 Taylan Ka\u00adya, 3 y\u0131l i\u00e7inde Rusya\u2019da 10 \u015fube a\u00e7mak i\u00e7in haz\u0131rl\u0131kla\u00adr\u0131n\u0131 yapt\u0131klar\u0131n\u0131 s\u00f6yledi. Ay\u00adl\u0131k \u015fubelerine gelen m\u00fc\u015fte\u00adri say\u0131s\u0131n\u0131n 250 bini a\u015ft\u0131\u011f\u0131n\u0131 ifade eden Kaya, \u015fubelerinin bulundu\u011fu konumlarda ciro bak\u0131m\u0131ndan ilk \u00fc\u00e7 i\u00e7erisinde yer ald\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n<h3><strong>Son 5 y\u0131ll\u0131k d\u00f6nemde <\/strong><strong>400 milyon lira yat\u0131r\u0131m <\/strong><\/h3>\n<p>Markalar\u0131n\u0131 2019 y\u0131l\u0131nda kurduklar\u0131n\u0131 ve bu 5 y\u0131l\u0131k s\u00fc\u00adre i\u00e7inde yakla\u015f\u0131k 400 mil\u00adyon liral\u0131k yat\u0131r\u0131m yapt\u0131kla\u00adr\u0131n\u0131 kaydeden Kaya, \u015fubele\u00adri her yere a\u00e7mad\u0131klar\u0131n\u0131 ve potansiyel g\u00f6rd\u00fckleri nok\u00adtalarda a\u00e7t\u0131klar\u0131n\u0131 iletti. Y\u0131l sonunda 60 \u015fubeye ula\u015fma\u00ady\u0131 hedeflediklerini de bil\u00addiren Kaya, online sat\u0131\u015fla\u00adr\u0131n\u0131n da toplam cirolar\u0131n\u0131n i\u00e7inde y\u00fczde 20 pay ald\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n<p>\u015eu anda en \u00f6nem\u00adli odaklar\u0131n\u0131n b\u00fcy\u00fcme oldu\u00ad\u011funu belirten Kaya, \u201cBu \u00e7er\u00ad\u00e7evede T\u00fcrkiye\u2019de ve yurt\u00add\u0131\u015f\u0131nda yeni restoranlarla geni\u015flemeyi s\u00fcrd\u00fcrmeyi he\u00addefliyoruz. Ki\u015fi ba\u015f\u0131 tavuk t\u00fcketiminin \u00e7ok y\u00fcksek ol\u00addu\u011fu Kuveyt, Azerbaycan gibi T\u00fcrk Devletleri\u203ande de Doyuyo tan\u0131tmay\u0131 ve ye\u00adni \u015fubeler a\u00e7may\u0131 planl\u0131yo\u00adruz. 2025 y\u0131l\u0131 sonuna kadar T\u00fcrkiye\u2019nin d\u00f6rt bir yan\u0131nda toplam 100 \u015fubeye ula\u015fmay\u0131 ve lezzetlerimizi daha geni\u015f kitlelerle bulu\u015fturmay\u0131 he\u00addefliyoruz\u201d diye konu\u015ftu.<\/p>\n<h3><strong>T\u00fcketici davran\u0131\u015flar\u0131na <\/strong><strong>y\u00f6nelik ara\u015ft\u0131rma yapt\u0131 <\/strong><\/h3>\n<p>Doyuyo olarak k\u0131zarm\u0131\u015f tavuk kategorisinde t\u00fcketi\u00adci tercihlerini ve al\u0131\u015fkanl\u0131k\u00adlar\u0131n\u0131 anlamak, bu tercihleri belirleyen fakt\u00f6rleri ortaya koymak amac\u0131yla \u2018K\u0131zarm\u0131\u015f Tavuk T\u00fcketim Al\u0131\u015fkanl\u0131k\u00adlar\u0131 Ara\u015ft\u0131rmas\u0131\u2019n\u0131 ger\u00e7ek\u00adle\u015ftirdiklerini belirten Kaya, Bilgisayar Destekli Telefon\u00adla Anket (CATI) y\u00f6ntemiy\u00adle, T\u00fcrkiye genelinde 18-64 ya\u015f aras\u0131 1000 ki\u015fi ile yap\u0131lan ara\u015ft\u0131rma k\u0131zarm\u0131\u015f tavu\u011fun \u00e7ok sevildi\u011fini ortaya \u00e7\u0131kt\u0131\u00ad\u011f\u0131n\u0131 aktard\u0131.<\/p>\n<p>Doyuyo\u2019nun sa\u00addece 5 ya\u015f\u0131nda olmas\u0131na ra\u011f\u00admen k\u0131sa s\u00fcrede sekt\u00f6r\u00fcn\u00adde \u00f6nemli bir yer edindi\u011fine dikkat \u00e7eken Kaya, ara\u015ft\u0131r\u00adma sonu\u00e7lar\u0131na g\u00f6re Doyu\u00adyo\u2019nun akla gelen yerli fast food markalar\u0131 aras\u0131nda ilk s\u0131rada yer ald\u0131\u011f\u0131n\u0131 belirte\u00adrek, \u201cDoyuyo, deneyen her 2 ki\u015fiden 1\u2019inin k\u0131zarm\u0131\u015f ta\u00advuk t\u00fcketmek istedi\u011fi za\u00adman en s\u0131k tercih ediyor. \u0130s\u00adtanbul, \u0130zmir, Ankara, An\u00adtalya, Adana, Bursa, Denizli, Edirne, Erzurum, Gazian\u00adtep, Kayseri, Kocaeli, Kon\u00adya, Samsun ve Van\u2019da; yurt\u00add\u0131\u015f\u0131nda ise Dubai\u2019de toplam 50 \u015fubemizle misafirleri\u00admize hizmet veriyoruz\u201d diye konu\u015ftu.<\/p>\n<h3><strong>En fazla \u00e7\u0131t\u0131r tavuk sipari\u015fini kad\u0131nlar veriyor<\/strong><\/h3>\n<p>Yapt\u0131klar\u0131 ara\u015ft\u0131rmaya g\u00f6re, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 44\u2019\u00fcn\u00fcn, ideal k\u0131zarm\u0131\u015f tavu\u011fu, \u00e7\u0131t\u0131r olarak tan\u0131mlad\u0131\u011f\u0131ns\u00f6yleyen Taylan Kaya, &#8220;Erkekler ac\u0131 soslar\u0131, kad\u0131nlar ranch soslar\u0131 tercih ediyor. K\u0131zarm\u0131\u015f tavuk en \u00e7ok AVM, restoranlarda y\u00fczde 37 ve evde y\u00fczde 30 oran\u0131nda t\u00fcketiliyor. K\u0131zarm\u0131\u015f tavuk kategorisinde t\u00fcketim y\u00fczde 67 ile en s\u0131k sat\u0131\u015f noktalar\u0131nda ger\u00e7ekle\u015fiyor.<\/p>\n<p>Ara\u015ft\u0131rma 18-24 ya\u015f aras\u0131 t\u00fcketicilerin k\u0131zarm\u0131\u015f tavu\u011fu bir yemekten ziyade sosyalle\u015fme arac\u0131 olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc de ortaya koyuyor. 18-24 ya\u015f aras\u0131 t\u00fcketicilerin y\u00fczde 37\u2019si AVM\u2019de, 45-54 ya\u015f grubunun y\u00fczde 20\u2019si a\u00e7\u0131k havada t\u00fckettiyor. 18- 24 ya\u015f aras\u0131 kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 82\u2019si, restoranlar\u0131 ziyaret etti\u011finde genellikle kendi kendine kasadan sipari\u015f veriyor. Ankete kat\u0131lan kad\u0131nlar y\u00fczde 59 ile erkeklere g\u00f6re online sipari\u015f uygulamalar\u0131n\u0131 daha s\u0131k kullan\u0131yor. Ara\u015ft\u0131rmaya kat\u0131lanlardan, k\u0131zarm\u0131\u015f tavu\u011fu sa\u011fl\u0131k a\u00e7\u0131s\u0131ndan ele almalar\u0131 da istendi ve her 2 kat\u0131l\u0131mc\u0131dan 1\u2019i k\u0131zarm\u0131\u015f tavu\u011fu sa\u011fl\u0131kl\u0131 buluyor\u201d diye konu\u015ftu.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mehmet Hanifi G\u00dcLEL Yeme i\u00e7me sekt\u00f6r\u00fcn\u00adde faaliyet g\u00f6steren \u00e7\u0131t\u0131r tavuk markas\u0131 Doyuyo, yeni d\u00f6nemde yurt d\u0131\u015f\u0131nda Rusya ve Azerbay\u00adcan\u2019a \u015fube ata\u011f\u0131na ge\u00e7iyor. Halihaz\u0131rda 1\u2019i Dubai\u2019de 49\u2019u ise T\u00fcrkiye\u2019de olmak \u00fczere 50 \u015fubelerinin bulundu\u011fu\u00adnu aktaran Doyuyo Y\u00f6netim Kurulu Ba\u015fkan\u0131 Taylan Ka\u00adya, 3 y\u0131l i\u00e7inde Rusya\u2019da 10 \u015fube a\u00e7mak i\u00e7in haz\u0131rl\u0131kla\u00adr\u0131n\u0131 yapt\u0131klar\u0131n\u0131 s\u00f6yledi. Ay\u00adl\u0131k \u015fubelerine gelen m\u00fc\u015fte\u00adri<\/p>\n","protected":false},"author":1,"featured_media":63557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-63556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doyuyo\u2019dan yurt d\u0131\u015f\u0131na \u015fube ata\u011f\u0131 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibrisdakik.com\/?p=63556\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doyuyo\u2019dan yurt d\u0131\u015f\u0131na \u015fube ata\u011f\u0131 -\" \/>\n<meta property=\"og:description\" content=\"Mehmet Hanifi G\u00dcLEL Yeme i\u00e7me sekt\u00f6r\u00fcn\u00adde faaliyet g\u00f6steren \u00e7\u0131t\u0131r tavuk markas\u0131 Doyuyo, yeni d\u00f6nemde yurt d\u0131\u015f\u0131nda Rusya ve Azerbay\u00adcan\u2019a \u015fube ata\u011f\u0131na ge\u00e7iyor. Halihaz\u0131rda 1\u2019i Dubai\u2019de 49\u2019u ise T\u00fcrkiye\u2019de olmak \u00fczere 50 \u015fubelerinin bulundu\u011fu\u00adnu aktaran Doyuyo Y\u00f6netim Kurulu Ba\u015fkan\u0131 Taylan Ka\u00adya, 3 y\u0131l i\u00e7inde Rusya\u2019da 10 \u015fube a\u00e7mak i\u00e7in haz\u0131rl\u0131kla\u00adr\u0131n\u0131 yapt\u0131klar\u0131n\u0131 s\u00f6yledi. 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