{"id":63577,"date":"2024-09-20T00:00:00","date_gmt":"2024-09-19T21:00:00","guid":{"rendered":"https:\/\/kibrisdakik.com\/index.php\/2024\/09\/20\/bekodan-misira-110-milyon-dolarlik-stratejik-fabrika\/"},"modified":"2024-09-20T00:00:00","modified_gmt":"2024-09-19T21:00:00","slug":"bekodan-misira-110-milyon-dolarlik-stratejik-fabrika","status":"publish","type":"post","link":"https:\/\/kibrisdakik.com\/?p=63577","title":{"rendered":"Beko\u2019dan M\u0131s\u0131r\u2019a 110 milyon dolarl\u0131k \u2018stratejik fabrika\u2019"},"content":{"rendered":"

<\/p>\n

\n

\u00d6zlem ERM\u0130\u015e BEYHAN<\/strong><\/p>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci beyaz e\u015fya \u00fcreticisi Beko, M\u0131s\u0131r\u2019da a\u00e7t\u0131\u011f\u0131 yeni fabri\u00adka ile 500 milyonluk pazar\u0131n ki\u00adlidini a\u00e7acak. STA\u2019larla korunan b\u00f6lgede ucuz enerji ve i\u015f\u00e7ilik ma\u00adliyetleri ile \u00fcretim yaparak h\u0131zla pazar\u0131 b\u00fcy\u00fctmeyi planlayan Be\u00adko, M\u0131s\u0131r ve b\u00f6lge \u00fclkelerine \u00f6zel \u00fcr\u00fcn geli\u015ftirmek \u00fczere Kahire fabrikas\u0131na bir de Ar-Ge merke\u00adzi kurdu.<\/p>\n

1,5 milyon adet \u00fcretim kapasitesiyle a\u00e7\u0131lan Beko M\u0131s\u0131r fabrikas\u0131, 110 milyon dolarl\u0131k ya\u00adt\u0131r\u0131mla 2 y\u0131lda tamamland\u0131. Beko fabrikada \u00fcretilen, buzdolab\u0131, f\u0131\u00adr\u0131n ve bula\u015f\u0131k makinelerini b\u00f6l\u00adge \u00fclkelerine s\u0131f\u0131r g\u00fcmr\u00fckle ihra\u00e7 edecek. Fabrikan\u0131n a\u00e7\u0131l\u0131\u015f\u0131na M\u0131\u00ads\u0131r Ba\u015fbakan\u0131 Mustafa Madbuli, Ko\u00e7 Holding Dayan\u0131kl\u0131 T\u00fcketim Grubu Ba\u015fkan\u0131 Fatih Kemal Ebi\u00e7\u00adlio\u011flu ve Beko CEO\u2019su Hakan Bul\u00adgurlu ve T\u00fcrkiye ile M\u0131s\u0131r\u2019dan ga\u00adzeteciler kat\u0131ld\u0131.<\/p>\n

\u00dcretimin y\u00fczde 60\u2019\u0131 ihra\u00e7 edilecek <\/strong><\/h3>\n

Ba\u015fkent Kahire yak\u0131nlar\u0131ndaki 10\u2019uncu Ramazan Sanayi B\u00f6lge\u00adsi\u2019nde 114 bin metrekare alana ku\u00adrulu beyaz e\u015fya fabrikas\u0131nda; \u015fir\u00adketin Beko, Whirlpool, Ariston, Indesit ve Hitachi markalar\u0131nda so\u011futucu ve pi\u015firici \u00fcr\u00fcnleri ile bula\u015f\u0131k makinesi \u00fcretilecek. Y\u0131l\u00adl\u0131k 1,5 milyon kapasiteli fabrikada\u00adki \u00fcretimin y\u00fczde 60\u2019\u0131 Ortado\u011fu, Afrika ve Avrupa \u00fclkelerine ihra\u00e7 edilecek. \u00dcretimin geri kalan\u0131yla M\u0131s\u0131r\u2019\u0131n i\u00e7 ihtiyac\u0131n\u0131 kar\u015f\u0131layacak olan fabrikada 2 bin ki\u015fi istihdam edilecek.<\/p>\n

Ko\u00e7 Holding Dayan\u0131kl\u0131 T\u00fcketim Grubu Ba\u015fkan\u0131 Fatih Kemal Ebi\u00e7\u00adlio\u011flu, STA\u2019lar\u0131n ve \u00e7oklu ticaret anla\u015fmalar\u0131n\u0131n ticaretin y\u00f6n\u00fc\u00adn\u00fc belirledi\u011fini anlatt\u0131\u011f\u0131 konu\u015f\u00admas\u0131nda, bir soru \u00fczerine siyasi olaylardan ba\u011f\u0131ms\u0131z bir yat\u0131r\u0131mc\u0131 olarak M\u0131s\u0131r\u2019da hep \u00f6zenli bir mu\u00adameleye tabi tutulduklar\u0131n\u0131 s\u00f6y\u00adledi.<\/p>\n

Ebi\u00e7lio\u011flu, \u015fu bilgileri verdi: \u201cCumhuriyetimiz ile neredeyse ya\u015f\u0131t olan Ko\u00e7 Holding, 100\u2019\u00fcnc\u00fc ya\u015f\u0131n\u0131 kutlamaya haz\u0131rlan\u0131rken, d\u00fcnya \u00e7ap\u0131nda 137 bine yak\u0131n \u00e7a\u00adl\u0131\u015fan\u0131yla 155\u2019ten fazla \u00fclkede faa\u00adliyet g\u00f6stermenin gururunu ya\u015f\u0131\u00adyor. Bug\u00fcn Ko\u00e7 Holding, 194\u2019\u00fcnc\u00fc s\u0131rada yer ald\u0131\u011f\u0131 Fortune 500 lis\u00adtesinde bulunan tek T\u00fcrk \u015firketi. Beko ile Afrika a\u00e7\u0131l\u0131m\u0131n\u0131 bir ad\u0131m daha ileriye ta\u015f\u0131yoruz.<\/p>\n

2011 y\u0131l\u0131n\u00adda Defy markas\u0131 ile girdi\u011fimiz G\u00fc\u00adney Afrika pazar\u0131n\u0131n lideriyiz ve h\u00e2lihaz\u0131rda buradan 32 \u00fclkeye ih\u00adracat ger\u00e7ekle\u015ftiriyoruz. 114 mil\u00adyonluk n\u00fcfusu, co\u011frafi konumu ve d\u00fc\u015f\u00fck penetrasyon oranlar\u0131yla ca\u00adzip bir pazar olan M\u0131s\u0131r\u2019da a\u00e7t\u0131\u011f\u0131\u00adm\u0131z yeni fabrika Beko\u2019yu b\u00f6lgede\u00adki rekabette \u00f6ne \u00e7\u0131kartacak. Afrika k\u0131tas\u0131na a\u00e7\u0131lan bir kap\u0131 konumun\u00addaki M\u0131s\u0131r\u2019daki fabrikam\u0131z ile t\u00fcm Kuzey Afrika\u2019n\u0131n ihtiya\u00e7lar\u0131na ya\u00adn\u0131t verirken, Ortado\u011fu ve Avrupa \u00fclkelerine de ihracat yapaca\u011f\u0131z. Avrupa\u2019da beyaz e\u015fya sekt\u00f6r\u00fcn\u00fcn \u00f6nc\u00fcs\u00fc \u015firketimiz iddias\u0131n\u0131 t\u00fcm Ortado\u011fu ve Afrika\u2019ya ta\u015f\u0131yacak.\u201d<\/p>\n

Beko CEO\u2019su Hakan Bulgurlu da 2022 y\u0131l\u0131nda temelleri at\u0131lan fab\u00adrikan\u0131n in\u015faat\u0131nda \u00e7\u00f6l f\u0131rt\u0131nalar\u0131\u00adna ra\u011fmen planlar\u0131n\u0131 aksatmad\u0131k\u00adlar\u0131n\u0131 anlatt\u0131. Bulgurlu, \u201cOrtado\u011fu ve Kuzey Afrika b\u00f6lgesi bizim i\u00e7in kritik pazarlar aras\u0131nda yer al\u0131yor.<\/p>\n

Avrupa, Asya ve Afrika aras\u0131nda bir k\u00f6pr\u00fc g\u00f6ren bu co\u011frafya, 500 milyonluk n\u00fcfusu ve 13 milyonluk beyaz e\u015fya pazar hacmi ile \u00f6nemli bir potansiyel bar\u0131nd\u0131r\u0131yor. Beko olarak bu pazarda 6 ana beyaz e\u015f\u00adya grubunda ilk 3 \u015firketten biriyiz; bula\u015f\u0131k makinesi kategorisinde ise pazar lideriyiz. 5 y\u0131l i\u00e7erisinde gelirlerimizi iki kat\u0131na \u00e7\u0131kararak b\u00f6lgede lider pozisyonuna ula\u015f\u00admay\u0131 hedefliyoruz\u201d dedi.<\/p>\n

Hakan Bulgurlu, Beko\u2019da oda\u011f\u0131na ald\u0131\u011f\u0131 s\u00fcrd\u00fcr\u00fclebilirlik yakla\u015f\u0131m\u0131n\u0131 M\u0131\u00ads\u0131r\u2019a da ta\u015f\u0131m\u0131\u015f. Bulgurlu, \u201cMima\u00adrisinden malzeme se\u00e7imine, \u00fcre\u00adtim s\u00fcre\u00e7lerinden geri d\u00f6n\u00fc\u015f\u00fcme s\u00fcrd\u00fcr\u00fclebilirlik oda\u011f\u0131nda tasar\u00adlanan fabrikam\u0131z; su, enerji verim\u00adlili\u011fi ve at\u0131k y\u00f6netimi ile t\u00fcketici\u00adlerimiz ve gezegenimiz i\u00e7in katma de\u011fer yaratacak. Teknolojisi ile de \u00f6nc\u00fc olan tesisimiz, \u00fcretim oto\u00admasyonunda en son yeniliklere sa\u00adhip.<\/p>\n

Geli\u015fmi\u015f robotlar, Otomatik Y\u00f6nlendirmeli Ara\u00e7lar (AGV\u2019ler) ve g\u00fc\u00e7l\u00fc dijital \u00fcretim altyap\u0131s\u0131 ile en y\u00fcksek verimlilik ve kalite standartlar\u0131 hedeflenerek faaliyet g\u00f6sterece\u011fiz. T\u00fcm d\u00fcnyada ge\u00e7er\u00adlili\u011fi bulunan ye\u015fil bina sertifikas\u0131 LEED\u2019in alt\u0131n standartlar\u0131na uy\u00adgun olarak hayata ge\u00e7irilen \u00fcre\u00adtim merkezimiz, ya\u011fmur suyu ge\u00adri kazan\u0131m sistemleri ve kapsaml\u0131 at\u0131k y\u00f6netimi stratejileri gibi \u00f6nc\u00fc \u00f6zellikleriyle b\u00f6lgedeki \u00fcretim sa\u00adhalar\u0131na \u00f6rnek te\u015fkil edecek\u201d \u015fek\u00adlinde konu\u015ftu.<\/p>\n

Ar-Ge merkezi say\u0131s\u0131 31\u2019e ula\u015ft\u0131 <\/strong><\/h3>\n

Beko, M\u0131s\u0131r\u2019da \u00fcretim tesisi ile birlikte M\u0131s\u0131r Ar-Ge merkezini de hayata ge\u00e7irdi. Beko\u2019nun 12 \u00fclke\u00adde bulunan 31 Ar-Ge ve tasar\u0131m merkezi 2 bin 500\u2019den fazla ara\u015f\u00adt\u0131rmac\u0131ya ev sahipli\u011fi yap\u0131yor. 1.500 metrekare alana yay\u0131lan M\u0131\u00ads\u0131r\u2019daki Ar-Ge merkezinde; ulus\u00adlararas\u0131 standartlara uygun labo\u00adratuvarlar, yeni fikir geli\u015ftirme alanlar\u0131 ve pi\u015firme deneyim mer\u00adkezi bulunuyor. 21 m\u00fchendis ve ara\u015ft\u0131rmac\u0131n\u0131n g\u00f6rev yapaca\u011f\u0131 Ar- Ge merkezinde b\u00f6lgesel al\u0131\u015fkan\u00adl\u0131klara uygun teknolojiler ve uygu\u00adlamalar geli\u015ftirilecek. Ar-Ge mer\u00adkezi, ayr\u0131ca yerel \u00fcniversitelerle ortak ara\u015ft\u0131rma projeleri ve yerel payda\u015flarla i\u015f birlikleri kurma im\u00adk\u00e2n\u0131 da sa\u011flayacak. Beko, 31 Ar-Ge merkezi birbiri ile ba\u011flant\u0131l\u0131 \u00e7al\u0131\u00ad\u015f\u0131yor, ortak proje havuzlar\u0131 bulu\u00adnuyor.<\/p>\n

M\u0131s\u0131r\u2019daki b\u00fcy\u00fck deval\u00fcasyonda i\u015f yapma tecr\u00fcbesi konu\u015ftu<\/h3>\n

Ko\u00e7 Holding Dayan\u0131kl\u0131 T\u00fcketim Grubu Ba\u015fkan\u0131 Fatih Kemal Ebi\u00e7lio\u011flu, bir soru \u00fczerine, dezenlasyon s\u00fcrecinin etkilerini hissettiklerini belirterek, \u201cEnflasyon hi\u00e7bir \u015firketin istemeyece\u011fi bir ortam yarat\u0131yor. Bu s\u00fcre\u00e7te oda\u011f\u0131m\u0131z ihracat, ihracat pazarlar\u0131na odaklan\u0131yoruz ancak T\u00fcrkiye\u2019deki yat\u0131r\u0131mlar\u0131m\u0131z\u0131 da t\u00fcm h\u0131z\u0131yla s\u00fcrd\u00fcr\u00fcyoruz\u201d dedi. Elbi\u00e7lio\u011flu, M\u0131s\u0131r\u2019da ya\u015fanan deval\u00fcasyonda da sahip olduklar\u0131 i\u015f yapma tecr\u00fcbesinin faydas\u0131n\u0131 g\u00f6rd\u00fcklerini s\u00f6yledi.<\/p>\n

M\u0131s\u0131rl\u0131lar\u0131n air-fry\u2019\u0131 gazl\u0131<\/h3>\n

-M\u0131s\u0131r\u2019da do\u011falgaz ke\u015ffi sonras\u0131 ana enerji kayna\u011f\u0131 gaz. Beko b\u00f6lgeye \u00f6zel gazl\u0131 air-fry \u00fcretmi\u015f.<\/p>\n

-\u00dclkede beyaz e\u015fya satan toplam 2 bine yak\u0131n ma\u011faza var. Bunlar\u0131n 400\u2019\u00fcnde Beko \u00fcr\u00fcnleri sat\u0131l\u0131yor.<\/p>\n

-Sadece Beko sat\u0131lan 13 ma\u011faza var. Di\u011fer ma\u011fazalar\u0131n da a\u015fama a\u015fama T\u00fcrkiye\u2019ye benzer bir sisteme d\u00f6n\u00fc\u015fmesi planlan\u0131yor.<\/p>\n

-Beko \u00fcr\u00fcnleri M\u0131s\u0131r beyaz e\u015fya fiyatlar\u0131 yakla\u015f\u0131k y\u00fczde 75 \u00fczerinde. Beko \u00fcst segment marka olarak konumlanm\u0131\u015f durumda.<\/p>\n

– + Yeni fabrikada saniyede 2 beyaz e\u015fya \u00fcretilecek. Fabrika h\u0131zla kapasite art\u0131rmaya imkan verecek \u015fekilde tasarlanm\u0131\u015f.<\/p>\n

Ekosistem de ihra\u00e7 edecek<\/h3>\n

Beko, M\u0131s\u0131r\u2019da \u00fcretime ba\u015flay\u0131nca, T\u00fcrkiye\u2019deki ekosisteminin bu \u00fclkede \u00fcretim yapmas\u0131 i\u00e7in bir yol a\u00e7m\u0131\u015f. Halen \u00fcretimde kullan\u0131lan malzemelerin %70\u2019i T\u00fcrkiye\u2019den, ancak \u00f6zellikle Beko\u2019nun \u00fcr\u00fcn tedarik etti\u011fi yerli teknoloji firmalar\u0131n\u0131n da \u00fclkede yat\u0131r\u0131m yapmas\u0131 ile bu oran\u0131n artmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. T\u00fcrkiye\u2019de \u00e7ok g\u00fc\u00e7l\u00fc bir yan sanayi oldu\u011funu vurgulayan Ko\u00e7 Holding Dayan\u0131kl\u0131 T\u00fcketim Grubu Ba\u015fkan\u0131 Fatih Kemal Ebi\u00e7lio\u011flu, \u201cM\u0131s\u0131r\u2019daki fabrika yat\u0131r\u0131m\u0131, T\u00fcrkiye\u2019nin b\u00f6lgedeki at\u0131l\u0131mlar\u0131na ivme kazand\u0131rakt\u0131r. M\u0131s\u0131r fabrikam\u0131z ile 5 y\u0131ll\u0131k d\u00f6nemde iki \u00fclke aras\u0131nda 15 milyar dolarl\u0131k ticarete ula\u015farak, \u00fclkemiz i\u00e7in art\u0131 de\u011fer yaratmay\u0131 hedefliyoruz\u201d dedi.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00d6zlem ERM\u0130\u015e BEYHAN D\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci beyaz e\u015fya \u00fcreticisi Beko, M\u0131s\u0131r\u2019da a\u00e7t\u0131\u011f\u0131 yeni fabri\u00adka ile 500 milyonluk pazar\u0131n ki\u00adlidini a\u00e7acak. STA\u2019larla korunan b\u00f6lgede ucuz enerji ve i\u015f\u00e7ilik ma\u00adliyetleri ile \u00fcretim yaparak h\u0131zla pazar\u0131 b\u00fcy\u00fctmeyi planlayan Be\u00adko, M\u0131s\u0131r ve b\u00f6lge \u00fclkelerine \u00f6zel \u00fcr\u00fcn geli\u015ftirmek \u00fczere Kahire fabrikas\u0131na bir de Ar-Ge merke\u00adzi kurdu. 1,5 milyon adet<\/p>\n","protected":false},"author":1,"featured_media":63578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-63577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin"],"yoast_head":"\nBeko\u2019dan M\u0131s\u0131r\u2019a 110 milyon dolarl\u0131k \u2018stratejik fabrika\u2019 -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibrisdakik.com\/?p=63577\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beko\u2019dan M\u0131s\u0131r\u2019a 110 milyon dolarl\u0131k \u2018stratejik fabrika\u2019 -\" \/>\n<meta property=\"og:description\" content=\"\u00d6zlem ERM\u0130\u015e BEYHAN D\u00fcnyan\u0131n en b\u00fcy\u00fck ikinci beyaz e\u015fya \u00fcreticisi Beko, M\u0131s\u0131r\u2019da a\u00e7t\u0131\u011f\u0131 yeni fabri\u00adka ile 500 milyonluk pazar\u0131n ki\u00adlidini a\u00e7acak. STA\u2019larla korunan b\u00f6lgede ucuz enerji ve i\u015f\u00e7ilik ma\u00adliyetleri ile \u00fcretim yaparak h\u0131zla pazar\u0131 b\u00fcy\u00fctmeyi planlayan Be\u00adko, M\u0131s\u0131r ve b\u00f6lge \u00fclkelerine \u00f6zel \u00fcr\u00fcn geli\u015ftirmek \u00fczere Kahire fabrikas\u0131na bir de Ar-Ge merke\u00adzi kurdu. 1,5 milyon adet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kibrisdakik.com\/?p=63577\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-19T21:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kibrisdakik.com\/wp-content\/uploads\/2024\/09\/beko-uvfw_cover-740x420.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" 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