\n
Sevilay \u00c7OBAN<\/strong><\/p>\n\u00a0Ticari, zirai ve i\u015f makine\u00adsi (OTR) sekt\u00f6rleri i\u00e7in lastik geli\u015ftirme, \u00fcretim ve pazarlama alan\u0131ndaki global oyuncu Prometeon Tyre Group, Avrupa ve T\u00fcrkiye i\u00e7in ilk Serie 02 Prometeon markal\u0131 lastik\u00adlerini tan\u0131tt\u0131. Prometeon \u00fcr\u00fcn markas\u0131na ge\u00e7i\u015f kademeli ola\u00adrak ger\u00e7ekle\u015fecek ve b\u00f6lgesel uygulamalar i\u00e7in geli\u015ftirilen ye\u00adni R02 modeller, ekim ay\u0131ndan itibaren sat\u0131\u015fa sunulacak.<\/p>\n
Pro\u00admeteon Tyre Group CEO\u2019su Ro\u00adberto Righi, Prometeon T\u00fcrkiye CEO\u2019su G\u00f6k\u00e7e \u015eenocak ve \u00fcst d\u00fczey y\u00f6neticiler, \u015firketin yeni d\u00f6nem stratejilerini payla\u015fmak \u00fczere bir grup gazeteciyiyle bi\u00adraraya geldi. Roberto Righi, Pi\u00adrelli\u2019den ayr\u0131ld\u0131klar\u0131 2017 y\u0131l\u0131n\u00addan bu yana d\u00f6n\u00fc\u015f\u00fcm\u00fcn devam etti\u011fine ve \u015firket tarihinde yeni bir d\u00f6nemin ba\u015flang\u0131c\u0131na i\u015faret ederek, \u201cBu lansman markam\u0131z i\u00e7in \u00f6nemli bir kilometre ta\u015f\u0131d\u0131r. \u00d6n\u00fcm\u00fczdeki y\u0131llarda Grup ola\u00adrak hem end\u00fcstriyel hem de ti\u00adcari alanlarda \u00f6nemli yat\u0131r\u0131mlar yapmaya devam edece\u011fiz\u201d dedi.<\/p>\n
Yat\u0131r\u0131m planlar\u0131 <\/strong>otomasyon odakl\u0131 <\/strong><\/h3>\nRoberto Righi, globalde 2024\u2019\u00fc 1,3 milyon euro ciro ile kapatma\u00ady\u0131, 2030\u2019da ise 2 milyar euroya ula\u015fmay\u0131 planlad\u0131klar\u0131n\u0131 belir\u00adterek, T\u00fcrkiye, M\u0131s\u0131r ve 2\u2019si Bre\u00adzilya\u2019daki tesislerinde \u00fcretilen toplam 5 milyon adet lasti\u011fin sa\u00adt\u0131laca\u011f\u0131n\u0131 \u00f6n g\u00f6rd\u00fc. Righi, T\u00fcr\u00adkiye\u2019de otomasyon yat\u0131r\u0131mlar\u0131na odaklanacaklar\u0131na dikkat \u00e7eke\u00adrek, \u201cT\u00fcrkiye\u2019deyiz \u00e7\u00fcnk\u00fc sadece buras\u0131 bizim en b\u00fcy\u00fck tesisimiz ve en fazla \u00fcretimi yapt\u0131\u011f\u0131m\u0131z yer oldu\u011fu i\u00e7in de\u011fil, T\u00fcrkiye\u2019nin i\u00e7 pazar\u0131 da \u00e7ok \u00f6nemli oldu\u011fu i\u00e7in buraday\u0131z.<\/p>\n
T\u00fcrkiye\u2019ye son 7 y\u0131lda yakla\u015f\u0131k 200 milyon euro yat\u0131r\u0131m yap\u0131ld\u0131. Yat\u0131r\u0131mlar\u0131m\u0131z\u0131 yeni te\u00adsis kurma anlam\u0131nda ya da kapa\u00adsite artt\u0131rma anlam\u0131nda kullan\u00admayaca\u011f\u0131z da daha \u00e7ok otomas\u00adyon seviyesini artt\u0131raca\u011f\u0131z. Grup i\u00e7erisinde \u00fcr\u00fcn teknolojisi a\u00e7\u0131\u00ads\u0131ndan en ileri d\u00fczeyde olan T\u00fcr\u00adkiye fabrikas\u0131. T\u00fcrkiye\u2019deki tesi\u00adsin yapabildi\u011fini yapabilen ba\u015fka bir tesisimiz yok\u201d diye konu\u015ftu.<\/p>\n
\u201cT\u00fcrkiye pazar\u0131 y\u00fczde 20 darald\u0131\u201d <\/strong><\/h3>\nRoberto Righi, 2024 y\u0131l\u0131 ciro \u00f6n g\u00f6r\u00fcs\u00fcyle 2023 y\u0131l\u0131 cirosunun ayn\u0131 rakamda kalmas\u0131n\u0131n nede\u00adnine ili\u015fkin soruyu \u015f\u00f6yle yan\u0131tla\u00add\u0131; \u201cEvet, rakamlara bakt\u0131\u011f\u0131m\u0131z\u00adda 2023 ve 2024 y\u0131l\u0131 cirolar\u0131 ayn\u0131 g\u00f6r\u00fcn\u00fcyor. Ancak burada orga\u00adnik bir b\u00fcy\u00fcmeden s\u00f6z edebiliriz. Forex etkisi, yani para cinsinin yaratt\u0131\u011f\u0131 etkinin yans\u0131t\u0131lmad\u0131\u011f\u0131 rakamlar\u0131 g\u00f6r\u00fcyorsunuz. Ge\u00e7en seneye g\u00f6re gelirde birka\u00e7 puan\u00adl\u0131k art\u0131\u015f var. Hem Brezilya\u2019da hem T\u00fcrkiye\u2019de hem de M\u0131s\u0131r\u2019da pa\u00adra bilimleri de\u011fer kaybetti\u011fi i\u00e7in ayn\u0131ym\u0131\u015f gibi bir tablo s\u00f6z konu\u00adsu.\u201d<\/p>\n
Prometeon T\u00fcrkiye, AFME, Rusya, CIS B\u00f6lge CEO\u2019su G\u00f6k\u00e7e \u015eenocak ise ayn\u0131 soruyu yan\u0131t\u00adlarken, \u201cPrometeon i\u00e7in T\u00fcrki\u00adye pazar\u0131, Avrupa pazarlar\u0131 i\u00e7e\u00adrisindeki en b\u00fcy\u00fck pazar. Bizden sonraki en b\u00fcy\u00fck pazar, 1,3-1,5 milyon adetlik Almanya. T\u00fcrki\u00adye\u2019de ise 2023\u2019te pazar 2,2 milyon adet ile kapand\u0131. Pandemi sonra\u00ads\u0131nda T\u00fcrkiye pazar\u0131nda \u00e7ok ag\u00adresif bir b\u00fcy\u00fcme ya\u015fand\u0131. Global lastik sekt\u00f6r\u00fcnde de bir daralma yok. Daha \u00e7ok T\u00fcrkiye\u2019deki da\u00adralmadan bahsediyoruz. Ayn\u0131 se\u00adnaryo Avrupa\u2019da ge\u00e7en sene ya\u00ad\u015fad\u0131. Dengelenme T\u00fcrkiye\u2019de ger\u00e7ekle\u015fiyor. Bu sene, pazar\u00adda<\/p>\n
\u00a0%20 daralma s\u00f6z konusu ol\u00addu. 2025 y\u0131l\u0131n\u0131n da 2024 ile pa\u00adralel ge\u00e7ece\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz. OVP\u2019de 2025 ikinci yar\u0131s\u0131ndan sonra bir toparlanma olaca\u011f\u0131 \u00f6n g\u00f6r\u00fcl\u00fcyor. Bu sene ilk yar\u0131s\u0131 da\u00adha iyi, ikinci yar\u0131s\u0131 daha k\u00f6t\u00fcyd\u00fc. Seneye ilk yar\u0131 daha k\u00f6t\u00fc, ikinci yar\u0131 daha iyi olacak. D\u00fcnya Ban\u00adkas\u0131\u2019n\u0131n raporlar\u0131, 2026 y\u0131l\u0131nda ekonominin b\u00fcy\u00fcyece\u011fine y\u00f6\u00adnelik. Dolay\u0131s\u0131yla lojistik sekt\u00f6\u00adr\u00fc b\u00fcy\u00fcyecek. Global lastik sek\u00f6\u00adr\u00fcnde de yukar\u0131 do\u011fru bir \u00e7\u0131k\u0131\u015f bekliyoruz\u201d ifadelerini kulland\u0131.<\/p>\n
\u201c2024\u2019te ilk defa %100 kapasiteyi kullanmad\u0131k\u201d <\/strong><\/h3>\nY\u00fczde 20 daralan T\u00fcrkiye pa\u00adzar\u0131ndaki sat\u0131\u015flar\u0131nda 1,7 milyon adete ula\u015fmay\u0131 \u00f6n g\u00f6rd\u00fcklerini kaydeden \u015eenocak, \u201cYine Avru\u00adpa\u2019n\u0131n en b\u00fcy\u00fck pazar\u0131 olmaya devam edece\u011fiz. Son 2-3 y\u0131ld\u0131r ilk defa T\u00fcrkiye\u2019de y\u00fczde 100 ka\u00adpasiteyi kullanmad\u0131k. 2024\u2019\u00fcn a\u015fa\u011f\u0131 yukar\u0131 ge\u00e7en seneden da\u00adha yava\u015f ge\u00e7ece\u011fini bekliyorduk. \u0130kinci \u00e7eyrekte pazar\u0131n k\u00fc\u00e7\u00fclt\u00admesi bizim tahmin etti\u011fimizden de daha fazla oldu. 2025\u2019te tek\u00adrar tam kapasiteye ge\u00e7meyi bek\u00adliyoruz. 2020 senesinden bu ya\u00adna T\u00fcrkiye\u2019de kamyon lastikle\u00adrinde kesintisiz pazar lideriyiz. Prometeon olarak biz 2024\u2019te daralan pazara ra\u011fmen pazar pa\u00ady\u0131m\u0131z\u0131 1 puan art\u0131rmay\u0131 ba\u015far\u00add\u0131k. \u0130n\u015faat lastiklerinde de \u00e7ok g\u00fc\u00e7l\u00fc bir liderli\u011fe sahibiz\u201d dedi.<\/p>\n
Pazar\u0131n y\u00fczde 75\u2019i l\u00fcks <\/strong>lastik talep ediyor <\/strong><\/h3>\nEkonomik segmentte \u00f6zellik\u00adle 2021-2022 y\u0131llar\u0131nda bir b\u00fc\u00ady\u00fcme olmakla beraber \u00f6zellikle zorlu ekonomik ko\u015fullar\u0131n ya\u00ad\u015fand\u0131\u011f\u0131 d\u00f6nemlerde premium \u00fcr\u00fcnlere olan talebin artt\u0131\u011f\u0131ndan s\u00f6z eden \u015eenocak, \u201cPrometeon markal\u0131 premium \u00fcr\u00fcnlerimiz\u00adle sundu\u011fumuz kilometre \u00f6mr\u00fc, dayan\u0131kl\u0131l\u0131k, azalan yak\u0131t t\u00fcke\u00adtimi gibi ile avantajlar sa\u011fl\u0131yor, Pro Services \u00e7\u00f6z\u00fcm ailemizle fi\u00adlolar\u0131n operasyonlar\u0131n\u0131 destek\u00adliyor ve tasarruf sunuyoruz. T\u00fcr\u00adkiye\u2019de de pazar\u0131n y\u00fczde 75-80\u2019i prem\u0131um lastik talep ediyor\u201d ifa\u00addesini kulland\u0131.<\/p>\n
7 y\u0131lda <\/strong>200 milyon euroluk yat\u0131r\u0131m<\/strong><\/h3>\nKocaeli\u2019nde 1960 y\u0131l\u0131nda kurulan fabrika, 2 bin ki\u015fiyi istihdam sa\u011fl\u0131yor. Fabrika, y\u0131ll\u0131k 1 milyon 850 bin kamyon ve otob\u00fcs lastik \u00fcretim kapasitesine sahip. \u00dcretiminin %50’den fazlas\u0131 Avrupa ba\u015fta olmak \u00fczere 87 \u00fclkeye ihra\u00e7 eden fabrikaya son yedi y\u0131lda yakla\u015f\u0131k 200 milyon euro yat\u0131r\u0131m yap\u0131ld\u0131. Yeni Prometeon Serie 02, grubun yenilik\u00e7ilik ve s\u00fcrd\u00fcr\u00fclebilirlik oda\u011f\u0131 ile faaliyet g\u00f6steren T\u00fcrkiye\u2019deki Kocaeli fabrikas\u0131nda \u00fcretilecek.<\/p>\n
Ara\u015ft\u0131rma ve Geli\u015ftirme Merkezine de ev sahipli\u011fi yapan Kocaeli tesisi, grubun teknoloji, s\u00fcrd\u00fcr\u00fclebilirlik ve inovasyonunu ileriye ta\u015f\u0131ma konusunda stratejik bir rol oynuyor. ISO 50001 enerji sertifikas\u0131na sahip olan Kocaeli fabrikas\u0131ndaki \u00fcretim s\u00fcre\u00e7leri, sera gaz\u0131 emisyonlar\u0131n\u0131 azaltmay\u0131 ama\u00e7layan enerji verimlili\u011fi kriterlerini kar\u015f\u0131l\u0131yor.<\/p>\n
Silika yerine pirin\u00e7 kabu\u011fu<\/strong><\/h3>\nG\u00f6k\u00e7e \u015eenocak, s\u00fcrd\u00fcr\u00fclebilirlik \u00e7al\u0131\u015fmalar\u0131na da de\u011finerek, \u201c2040 senesi itibariyle karbon n\u00f6tron olaca\u011f\u0131z diye taahh\u00fct verdik. Su t\u00fcketiminde %50 bir azalt\u0131m hedefimiz var. Fabrikada art\u0131k do\u011fal kaynak su yerine gri su dedi\u011fimiz at\u0131k sular\u0131 kullanmaya ba\u015flad\u0131k. 8 y\u0131lda kapasitemizi 2 kat\u0131ndan fazla art\u0131rd\u0131k. Kapasite art\u0131r\u0131rken enerjimizi %25 azaltm\u0131\u015f durumday\u0131z. Bir \u00f6nemli hedefimiz daha var; %100 s\u00fcrd\u00fcrebilir malzeme kullanmak istiyoruz. Farkl\u0131 farkl\u0131 prosesler deniyoruz, \u0131slak zeminde yol tutu\u015fu art\u0131ran dolgu malzemesi olan silika yerine pirin\u00e7 kabu\u011fu kullan\u0131yoruz. Kimyasallar yerine soya ya\u011flar\u0131 kullan\u0131yoruz\u201d dedi.<\/p>\n
\u00a0<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Sevilay \u00c7OBAN \u00a0Ticari, zirai ve i\u015f makine\u00adsi (OTR) sekt\u00f6rleri i\u00e7in lastik geli\u015ftirme, \u00fcretim ve pazarlama alan\u0131ndaki global oyuncu Prometeon Tyre Group, Avrupa ve T\u00fcrkiye i\u00e7in ilk Serie 02 Prometeon markal\u0131 lastik\u00adlerini tan\u0131tt\u0131. Prometeon \u00fcr\u00fcn markas\u0131na ge\u00e7i\u015f kademeli ola\u00adrak ger\u00e7ekle\u015fecek ve b\u00f6lgesel uygulamalar i\u00e7in geli\u015ftirilen ye\u00adni R02 modeller, ekim ay\u0131ndan itibaren sat\u0131\u015fa sunulacak. Pro\u00admeteon Tyre Group<\/p>\n","protected":false},"author":1,"featured_media":66037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-66036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin"],"yoast_head":"\n
\u201cY\u00fczde 20 daralan T\u00fcrkiye pazar\u0131ndan 2026\u2019da umutluyuz\u201d -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibrisdakik.com\/?p=66036\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cY\u00fczde 20 daralan T\u00fcrkiye pazar\u0131ndan 2026\u2019da umutluyuz\u201d -\" \/>\n<meta property=\"og:description\" content=\"Sevilay \u00c7OBAN \u00a0Ticari, zirai ve i\u015f makine\u00adsi (OTR) sekt\u00f6rleri i\u00e7in lastik geli\u015ftirme, \u00fcretim ve pazarlama alan\u0131ndaki global oyuncu Prometeon Tyre Group, Avrupa ve T\u00fcrkiye i\u00e7in ilk Serie 02 Prometeon markal\u0131 lastik\u00adlerini tan\u0131tt\u0131. Prometeon \u00fcr\u00fcn markas\u0131na ge\u00e7i\u015f kademeli ola\u00adrak ger\u00e7ekle\u015fecek ve b\u00f6lgesel uygulamalar i\u00e7in geli\u015ftirilen ye\u00adni R02 modeller, ekim ay\u0131ndan itibaren sat\u0131\u015fa sunulacak. 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