{"id":66179,"date":"2024-10-08T03:00:00","date_gmt":"2024-10-08T00:00:00","guid":{"rendered":"https:\/\/kibrisdakik.com\/index.php\/2024\/10\/08\/sirket-enflasyonu-fuarcilikta-metrekare-fiyatini-dusurdu\/"},"modified":"2024-10-08T03:00:00","modified_gmt":"2024-10-08T00:00:00","slug":"sirket-enflasyonu-fuarcilikta-metrekare-fiyatini-dusurdu","status":"publish","type":"post","link":"https:\/\/kibrisdakik.com\/?p=66179","title":{"rendered":"\u015eirket enflasyonu fuarc\u0131l\u0131kta metrekare fiyat\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc"},"content":{"rendered":"

<\/p>\n

\n

Nurdo\u011fan A. ERG\u00dcN<\/strong><\/p>\n

Gerek organizasyon ge\u00adrekse kat\u0131l\u0131mc\u0131 say\u0131\u00ads\u0131 bak\u0131m\u0131ndan, d\u00fcnya fuarc\u0131l\u0131\u011f\u0131nda marka olan Al\u00admanya\u2019n\u0131n hedeflerine ula\u015f\u00admay\u0131 planlayan T\u00fcrkiye, stand metrekare fiyatlar\u0131nda \u00d6zbe\u00adkistan ve \u0130ran\u2019\u0131n gerisinde kal\u00add\u0131.<\/p>\n

Fuar Yap\u0131mc\u0131lar\u0131 Derne\u00ad\u011fi Ba\u015fkan\u0131 ve T\u00dcYAP Fuarlar Yap\u0131m A\u015e Genel M\u00fcd\u00fcr\u00fc \u0130lhan Ers\u00f6zl\u00fc\u2019n\u00fcn verdi\u011fi bilgilere g\u00f6re, T\u00fcrkiye\u2019de fuarc\u0131l\u0131k sek\u00adt\u00f6r\u00fcn\u00fcn ortalama birim fiya\u00adt\u0131 55 dolar iken bu rakam \u00d6z\u00adbekistan\u2019da 350 dolar, \u0130ran\u2019da 300 dolar. Avrupa ortalamas\u0131 ise 280 euro. T\u00fcrkiye\u2019nin birim fiyatta a\u015fa\u011f\u0131da kalmas\u0131n\u0131n en \u00f6nemli nedenlerinden biri ise fuar \u015firketi enflasyonu.<\/p>\n

\u00d6yle ki ortlama 300 milyon euroluk ciro yapan sekt\u00f6rde, 300 tane firma faaliyet g\u00f6steriyor. Bu da beraberinde kalite sorunu\u00adnu ve d\u00fc\u015f\u00fck gelir da\u011f\u0131l\u0131m\u0131 ge\u00adtiriyor. Ers\u00f6zl\u00fc, Almanya\u2019n\u0131n fuarc\u0131l\u0131k cirosunun 30 milyar euro oldu\u011funu belirterek, \u201cBu ciroyu sa\u011flayan \u015firket say\u0131s\u0131 sadece 37\u201d a\u00e7\u0131klamas\u0131n\u0131 yap\u00adt\u0131. Pandemi sonras\u0131nda T\u00fcr\u00adkiye\u2019nin fuar ata\u011f\u0131yla Alman\u00adya\u2019n\u0131n Dometex gibi marka\u00adla\u015fan baz\u0131 fuar\u0131n\u0131 kapatt\u0131\u011f\u0131n\u0131 kaydeden Ers\u00f6zl\u00fc, yakalanan bu ivmenin kalite ve ciroya da yans\u0131mas\u0131 gerekti\u011fini belirtti. Ers\u00f6zl\u00fc\u2019ye g\u00f6re, bunun i\u00e7in de sekt\u00f6re giri\u015flerde d\u00fczenleme yap\u0131lmas\u0131 gerekiyor.<\/p>\n

\u201cFestival ad\u0131 alt\u0131nda fuar yap\u0131l\u0131yor\u201d <\/strong><\/h3>\n

T\u00fcrkiye\u2019de kendi fuar ala\u00adn\u0131na sahip kurumsalla\u015fm\u0131\u015f tek firman\u0131n T\u00dcYAP oldu\u011fu\u00adnu s\u00f6yleyen \u0130lhan Ers\u00f6zl\u00fc, Av\u00adrupal\u0131 bir\u00e7ok \u015firketin T\u00fcrki\u00adye\u2019deki k\u00fc\u00e7\u00fck fuar \u015firketlerini sat\u0131n alarak ofis a\u00e7\u0131p, bu paza\u00adra girmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 aktard\u0131. \u00d6nceden 250 bin TL serma\u00adyesi olan\u0131n fuar \u015firketi a\u00e7t\u0131\u011f\u0131\u00adn\u0131, m\u00fccadeleler sonras\u0131nda bu rakam\u0131 1 milyon TL\u2019ye \u00e7\u0131kart\u00adt\u0131klar\u0131n\u0131 dile getiren Ers\u00f6zl\u00fc, \u201c\u015eu anda festival, g\u00fcn ad\u0131 al\u00adt\u0131nda d\u00fczenlenen bir\u00e7ok fuar var. \u00d6rne\u011fin ayakkab\u0131 festiva\u00adli deniyor. Fuar denemez \u00e7\u00fcn\u00adk\u00fc en az 5 bin metrekare kapal\u0131 alan olmas\u0131 gerekiyor. Ayr\u0131ca \u0130SG kurallar\u0131, g\u00fcvenlik, temiz\u00adlik gibi \u015fartlar var. \u2018G\u00fcnleri\u2019 ad\u0131 alt\u0131nda d\u00fczenlenen bu organi\u00adzasyonlar, kalite olarak sekt\u00f6\u00adre zarar veriyor\u201d dedi.<\/p>\n

Son y\u0131llarda ya\u015fanan ivme\u00adlenmeye ra\u011fmen T\u00fcrkiye\u2019nin d\u00fcnya fuarc\u0131l\u0131k pastas\u0131ndan ald\u0131\u011f\u0131 pay\u0131 y\u00fczde 1.5 olarak a\u00e7\u0131klayan \u0130lhan Ers\u00f6zl\u00fc\u2019n\u00fcn verdi\u011fi bilgilere g\u00f6re, Nafta \u00fcl\u00adkeleri y\u00fczde 20\u2019nin \u00fczerinde, Asya Pasifik \u00fclkeleri y\u00fczde 20, Avrupa Birli\u011fi \u00fclkeleri y\u00fczde 20 \u00fczeri pay al\u0131yor. T\u00fcrkiye\u2019nin hedefi ise 10 y\u0131l i\u00e7erisinde pay\u0131 y\u00fczde 5\u2019e \u00e7\u0131karmak. D\u00fcnyada y\u0131ll\u0131k 31 bin fuar organize edil\u00addi\u011fini bildiren Ers\u00f6zl\u00fc, bunun 7 bin tanesinin \u00c7in\u2019de d\u00fczen\u00adlendi\u011fini belirtti. Ers\u00f6zl\u00fc, \u201c\u00c7in \u00fcretimde nas\u0131l b\u00fct\u00fcn sekt\u00f6rle\u00adri domine ettiyse fuarc\u0131l\u0131kla da ediyor. \u00c7in T\u00fcrkiye\u2019deki b\u00fcy\u00fck \u00f6l\u00e7ekli fuarlarda da yer almak istiyor ama belli bir metrekare ile s\u0131n\u0131rl\u0131yoruz\u201d dedi.<\/p>\n

Rusya ambargosu T\u00fcrkiye\u2019ye y\u00f6nlendirdi <\/strong><\/h3>\n

Fuarc\u0131l\u0131k alan\u0131nda T\u00fcrki\u00adye\u2019nin iki rakibi oldu\u011funu ifade eden Ers\u00f6zl\u00fc, \u015funlar\u0131 s\u00f6yledi:<\/p>\n

\u201cA\u015fa\u011f\u0131da t\u00fcketim \u00fcr\u00fcnle\u00adri grubunda Dubai, yukar\u0131da sanayi fuarlar\u0131 alan\u0131nda Mos\u00adkova. Ancak Rusya\u2019daki \u00e7at\u0131\u015f\u00admalar o b\u00f6lgenin fuarc\u0131l\u0131\u011f\u0131\u00adn\u0131 bitirmi\u015f durumda. Ayr\u0131ca Rusya\u2019ya y\u00f6nelik ambargolar da \u00f6zellikle a\u011f\u0131r sanayi tara\u00adf\u0131nda T\u00fcrkiye\u2019yi \u00f6n plana \u00e7\u0131\u00adkard\u0131. Orta Do\u011fu da yang\u0131n ye\u00adri. Dubai daha toparlayama\u00add\u0131. \u015eimdi \u0130stanbul \u00f6nemli bir yere geldi.<\/p>\n

\u015eu anda Bat\u0131\u2019n\u0131n da d\u00fc\u015f\u00fc\u015f\u00fcyle beraber T\u00fcrkiye\u2019de iyi bir yat\u0131r\u0131m yap\u0131l\u0131rsa, devlet politikas\u0131 olarak da g\u00fcd\u00fcl\u00fcr\u00adse, T\u00fcrkiye bir numaral\u0131 fuar destinasyonu \u00fclkesi olur. Ka\u00admu da fuarc\u0131l\u0131\u011f\u0131n \u00f6nemini an\u00adlamaya ba\u015flad\u0131. \u0130stanbul Ha\u00advaalan\u0131\u2019n\u0131n yan\u0131nda, Atat\u00fcrk Havaliman\u0131\u2019nda ya da Kurtk\u00f6y civar\u0131nda \u015eu anda \u0130stanbul\u2019da b\u00fcy\u00fck bir fuar merkezi yat\u0131r\u0131\u00adm\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor\u201d dedi. Ers\u00f6z\u00adl\u00fc, bunlar aras\u0131nda en avan\u00adtajl\u0131 b\u00f6lgenin \u0130stanbul Hava\u00adliman\u0131 yan\u0131 olaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n

\u201cT\u00fcrkiye katma de\u011fer satmak zorunda\u201d<\/h3>\n

Fuarc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn ekonomik gidi\u015fat ve sekt\u00f6rel geli\u015fimler hakk\u0131nda birebir bilgi verdi\u011fini dile getiren Ers\u00f6zl\u00fc, bug\u00fcnk\u00fc durumu \u015f\u00f6yle \u00f6zetledi: \u201c\u00c7in\u2019in pazara hakim oldu\u011fu sekt\u00f6rlerde bizimkiler rekabet sorunu ya\u015f\u0131yor. Tekstil, teksile mal ve hizmet \u00fcreten sekt\u00f6rler s\u0131k\u0131nt\u0131l\u0131. \u0130plik\u00e7iler, ayakkab\u0131c\u0131lar s\u0131k\u0131nt\u0131l\u0131. Otomotiv sekt\u00f6r\u00fc s\u0131k\u0131nt\u0131l\u0131. Otomotiv sekt\u00f6r\u00fcne hizmet verenler problemli. \u0130n\u015faat sekt\u00f6r\u00fc problemli. \u0130n\u015faat sekt\u00f6r\u00fcne hizmet verenler problemli. Mobilya sekt\u00f6r\u00fc s\u0131k\u0131nt\u0131da. \u015eu anda \u0130neg\u00f6l\u2019de, Kayseri\u2019de bir\u00e7ok kapanan \u015firket var.<\/p>\n

Finans yap\u0131s\u0131 kuvvetli olmayan, nas\u0131l olsa al\u0131yor deyip tek bir pazara hizmet veren i\u015fletmeler \u015fu anda \u00e7ok zor durumda. Ama tak\u0131m tezgahlar\u0131 gibi farkl\u0131 farkl\u0131 sekt\u00f6rler i\u00e7in \u00fcretim yapanlar daha iyi durumda.\u201d T\u00fcrkiye\u2019nin katma de\u011ferli \u00fcr\u00fcnle s\u00fcre\u00e7ten \u00e7\u0131kabilece\u011fini vurgulayan Ers\u00f6zl\u00fc, \u201c\u00d6rne\u011fin blok mermer konusunda d\u00fcnyan\u0131n en \u00f6nemli rezervlerine sahip \u00fclkeyiz. \u00c7in, Hindistan bizden bloklar\u0131 250 dolara al\u0131yor. \u0130\u015fledikten sonra bize bin dolara sat\u0131yor. \u0130\u015fte b\u00f6yle gelece\u011fini kurgulayamayan sekt\u00f6rler s\u0131k\u0131nt\u0131da\u201d dedi.<\/p>\n

T\u00dcYAP 45\u2019inci y\u0131l\u0131n\u0131 kutluyor<\/h3>\n

B\u00fclent \u00dcnal taraf\u0131ndan kurulan ve T\u00fcrkiye\u2019de 1979 y\u0131l\u0131ndan beri fuar organizasyonlar\u0131 d\u00fczenleyen T\u00dcYAP Fuarc\u0131l\u0131k, 45 y\u0131ld\u0131r 50\u2019ye yak\u0131n farkl\u0131 sekt\u00f6re hizmet veriyor. 500\u2019\u00fcn \u00fczerinde \u00e7al\u0131\u015fan\u0131yla \u0130stanbul\u2019un yan\u0131 s\u0131ra Bursa, Konya, Adana, Samsun, Eski\u015fehir, Gaziantep ve \u0130zmir\u2019de fuarlar organize eden T\u00dcYAP, yurtd\u0131\u015f\u0131nda da 6 farkl\u0131 \u00fclkede fuar organize ediyor. 12 farkl\u0131 \u00fclkede de milli kat\u0131l\u0131mlar ger\u00e7ekle\u015ftiren \u015firketin pazar pay\u0131 ise y\u00fczde 40\u2019larda. T\u00dcYAP, 41 y\u0131ld\u0131r markala\u015fan Kitap Fuar\u0131\u2019n\u0131n yan\u0131 s\u0131ra tar\u0131m, makine, mobilya gibi ihtisas fuarlar\u0131yla da \u00f6n plana \u00e7\u0131k\u0131yor. T\u00fcrkiye genelinde 300 bin metrekarelik alana sahip olan \u015firket, 40\u2019\u0131n \u00fczerinde fuar alan\u0131na sahip.<\/p>\n

T\u00fcrkler kat\u0131lmad\u0131 Domatex kapand\u0131<\/h3>\n

Pandemi sonras\u0131nda tedarik zincirindeki de\u011fi\u015fime paralel fuarc\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn de y\u00f6n\u00fcn\u00fc de\u011fi\u015ftirdi\u011fini s\u00f6yleyen \u0130lhan Ers\u00f6zl\u00fc, \u201cAlmanya Avrupa\u2019n\u0131n bir numaral\u0131 \u00fclkesiydi. Fakat pandemi sonras\u0131nda d\u00fcnyan\u0131n ekonomik ve g\u00fcvenlik konjonkt\u00fcr\u00fc de\u011fi\u015ftik\u00e7e Almanya\u2019daki fuarlar da \u00f6nemini yitirmeye ba\u015flad\u0131. \u00d6zellikle Schengen vize sorunlar\u0131 bizim lehimize \u00e7al\u0131\u015ft\u0131.<\/p>\n

Almanya\u2019da fuarda stand\u0131 olup da vize alamayanlar var. Bu da Avrupa\u2019daki \u00f6zellikle Almanya\u2019daki fuarlar\u0131 lokal fuarlar haline getirdi, ziyaret\u00e7i de d\u00fc\u015ft\u00fc. \u00d6rne\u011fin Hannover\u2019de 60 y\u0131ld\u0131r yap\u0131lan d\u00fcnyan\u0131n bir numaral\u0131 hal\u0131 fuar\u0131 Domatex\u2019in y\u00fczde 30\u2019unu T\u00fcrkler, y\u00fczde 30\u2019unu \u00c7inliler olu\u015fturuyordu. T\u00fcrkiye, bu fuara girmeme karar\u0131 ald\u0131. \u0130stanbul\u2019da beraber hal\u0131 fuar\u0131 yapt\u0131k. B\u00fct\u00fcn d\u00fcnya devleri buraya geldi. Bir y\u0131l sonra Domatex \u00e7\u00f6kt\u00fc. T\u00fcrkiye\u2019de mobilya, Maktek, mermer gibi belli sekt\u00f6rlerde Avrupa\u2019n\u0131n bir, d\u00fcnyan\u0131n say\u0131l\u0131 fuarlar\u0131 olu\u015fmaya ba\u015flad\u0131\u201d dedi.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Nurdo\u011fan A. ERG\u00dcN Gerek organizasyon ge\u00adrekse kat\u0131l\u0131mc\u0131 say\u0131\u00ads\u0131 bak\u0131m\u0131ndan, d\u00fcnya fuarc\u0131l\u0131\u011f\u0131nda marka olan Al\u00admanya\u2019n\u0131n hedeflerine ula\u015f\u00admay\u0131 planlayan T\u00fcrkiye, stand metrekare fiyatlar\u0131nda \u00d6zbe\u00adkistan ve \u0130ran\u2019\u0131n gerisinde kal\u00add\u0131. Fuar Yap\u0131mc\u0131lar\u0131 Derne\u00ad\u011fi Ba\u015fkan\u0131 ve T\u00dcYAP Fuarlar Yap\u0131m A\u015e Genel M\u00fcd\u00fcr\u00fc \u0130lhan Ers\u00f6zl\u00fc\u2019n\u00fcn verdi\u011fi bilgilere g\u00f6re, T\u00fcrkiye\u2019de fuarc\u0131l\u0131k sek\u00adt\u00f6r\u00fcn\u00fcn ortalama birim fiya\u00adt\u0131 55 dolar iken bu rakam \u00d6z\u00adbekistan\u2019da 350<\/p>\n","protected":false},"author":1,"featured_media":66180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"class_list":["post-66179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazin"],"yoast_head":"\n\u015eirket enflasyonu fuarc\u0131l\u0131kta metrekare fiyat\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibrisdakik.com\/?p=66179\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u015eirket enflasyonu fuarc\u0131l\u0131kta metrekare fiyat\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc -\" \/>\n<meta property=\"og:description\" content=\"Nurdo\u011fan A. 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